Reid Fletcher
AI, robotics, and crypto. I set the strategy, run the accounts, host the video, and cut the final edit.
Where I've done the work
Morph
Bitget
Gate
Triton Poker
Combat Waffle Studios
How I work
Every tap has a reason. Why someone stops scrolling, opens “show more,” watches past the first three seconds, signs up, or argues in the replies. I treat finding that reason like a science.
I scroll the feed every day, in every niche, not just mine. When something goes viral, I want to know exactly why it worked. Then it goes into the next post.
More total engagements across Morph's social channels, after I mobilized our community to engage across the whole ecosystem.
Posts became conversations.
When I got on camera, went live, and replied to posts from my own account, it felt like a conversation instead of an announcement. It got more reach, more replies, and more thoughtful ones than before.
Average engagement rate on Morph's X across the climb from 10K to 715K followers.
Data tells me what worked. Psychology tells me why.
I study the feed like a lab. Every niche, every day.
I'm good at reading people. That's the whole job.
The anatomy of a post
Scroll to take one apart.
The first line has one job: stop the thumb. Nothing else gets read unless it works.
One figure that resets what people thought was true. It's the part that gets screenshotted.
A great asset carries the post on its own. If the video lands without the caption, it travels.
Two sides, one post. When people argue from both directions, every reply is distribution.
The comment under the post that keeps the thread alive. Sometimes the best line isn't in the post at all.
Selected work
What I've run, what I've made on camera and in code, and what I'm building.
MorphSocial Lead
Feb 2024 → Aug 2026 · Layer 2 stablecoin chain, Bitget ecosystem
Followers on Morph's X, run day to day.
I ran Morph's X and community day to day. Launches, events, the daily feed, and my own on-camera content on top of it. The community side I built from zero.
#1 trending in the US and Singapore, #3 globally on X. 1.1M impressions on the campaign. View post ↗
State of Stablecoins and State of Agentics, rolled out section by section. Nearly 5x the views and downloads.
Discord to 250K and Telegram to 300K. Architecture, moderation, engagement loops, retention.
Live coverage from the events Morph showed up to.
Model launches, robotics breakthroughs, market moves. I write it, host it, and cut the final edit.
Explainers and launch films for the ideas I'm watching. Concept, script, and direction by me, rendered in code. Each one gets its own visual language and its own score.
Git shows what changed. Aition shows what breaks.
A free, local change-review tool. Point it at a diff and it returns the files that could break, the evidence chain to each one, the tests that cover them, and what it didn't check. No API key, no network call.
Receipts
Real posts, real engagement. From the Morph account while I ran it, and from my own.
Experience
Triton Poker Series · via Reid Fletcher MediaDiscord community management and strategy for the live series.
Morph · Bitget ecosystemRan X and community day to day for a Layer 2 stablecoin chain. 10K to 715K followers at an 8% average engagement rate, with Discord and Telegram built to 550K members.
GateX with 2M followers, YouTube, and Discord for a major crypto exchange. Daily content, campaigns, and fast-moving market coverage.
Combat Waffle StudiosSocial, community, and launch campaigns for a VR gaming studio, after earlier community work across Web3 projects.
6+ years in social, community, and content.
Contact
Hiring for marketing or social, or building something that needs explaining? I reply fast.
Select advisory work through Reid Fletcher Media.
