I build crypto communities from zero — and I'm the face of the brand while I do it.
5+ years running social, community, and content for crypto brands. I've taken accounts from a standing start to hundreds of thousands of engaged members, produced the video and graphics that got them there, and gone on camera to do it.
Growth I've driven, with the receipts
Numbers from owning social and community end-to-end — strategy, content, and execution — most recently as Social & Community Lead at a Layer 2 stablecoin chain.
X account growth
Grew the primary X account from 10K to 715K followers at an 8% average engagement rate through consistent content strategy and execution.
Community built from zero
Built Discord (250K) and Telegram (300K) communities from scratch — moderation, culture, and growth loops included.
Stablecoin launch
Engineered a USDC launch campaign that hit the number-one trending spot in both the US and Singapore.
Full content stack, one owner
Strategy, short-form video editing (CapCut/Premiere), livestream production, graphics (Figma + AI tools), and executive social support — end to end, no handoffs.
I don't just run the account — I show up on it
Face-to-camera short-form is part of the job, not an outsourced line item.
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⚡
Fast turnaround
A complete two-minute face-to-camera video, start to finish, in about 30 minutes.
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🎬
Full production
Shooting, editing, and livestream production handled solo — CapCut, Premiere, and a live production workflow.
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🎨
Graphics included
Branded carousels and campaign graphics built in Figma and AI tools to match the on-camera content.
For brands who want this outside a full-time hire
Triton is my consultancy for crypto and Web3 teams who need social, community, and content built or fixed — without hiring a full department.
Social & content strategy
Positioning, voice, and a content system built around what actually grows an account in crypto — not generic playbooks.
Community build & management
Standing up Discord and Telegram from zero, or fixing culture and growth loops in an existing community.
Video & livestream production
Short-form editing, on-camera hosting, and livestream production — shot, edited, and published.
Talent & executive social support
A face for the brand on camera, plus ghostwriting and support for founder/exec social presence.
Have a brand that needs this?
Let's talk about what a Triton engagement would look like.
Experience
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~2.5 years
Social & Community LeadMorph (Layer 2 stablecoin chain, Bitget ecosystem)
Owned the full social and community stack: grew X from 10K to 715K followers, built Discord and Telegram communities to 250K and 300K members, and produced campaign content and video end to end.
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Prior
Social MediaGate.io
Ran social for a major crypto exchange before moving to Morph.
~6 years total experience across crypto social media, community building, content strategy, and video production.
Let's talk
Whether it's a full-time role or a Triton engagement — reach out and I'll get back to you fast.
rafletch13@gmail.com